New Slogan

About imageAbout imageAbout image
Hello, welcome to the BLUE family.
My name is Charne Farrell and I'm a South African, born in Johannesburg. As a kid every holiday possible was spent in KZN. My passion for our beautiful world was born during my time spent in the ocean we enjoy in our beautiful country.
At the beginning of 2021it accrued to me that I'm always talking about conservation, but what contribution am I actually offering. So I decided its time I tried.


Our company strives to help established NPO's in South Africa that are involved with ocean conservation.
We have teamed up with WILDOCEAN.
All our profits will be donated to these NPO's, who endeavor to curve the damage done to our beautiful ocean.

Each shirt bought contributes, and that is why this company was formed, so that we can make a real impact for our ocean